Pelatihan Intelijen Pemasaran, Pelatihan strategi pemasaran, Pelatihan metode pemasaran

http://borobudur-training.com/market-intelligence.html

Pelatihan Market Intelligence, Pelatihan Competitive Intelligence, Pelatihan Strategic Marketing, Pelatihan Marketing, Pelatihan intelijen pasar, Pelatihan marketing department, Pelatihan Intelijen Pemasaran, Pelatihan strategi pemasaran, Pelatihan metode pemasaran, Pelatihan Competitive Intelligence

Pelatihan Market Intelligence – Building Strategic Insight

Pelatihan ini diperuntukkan bagi para manajer yang ingin memahami dan mendalami intelijen pasar dan analisisnya. Pelatihan market intelijen ini akan membekali peserta dengan konsep yang praktis, helpful, dan mudah untuk diterapkan.

Pelatihan intelijen pasar ini akan memberi petunjuk yang jelas bagaimana melakukan pekerjaan intelijen pasar sesuai dengan situasi yang dihadapi oleh peserta.

Peserta selanjutnya akan mengenali berbagai isu yang terkait dengan competitivi strategy baik kita sebagai ‘penyerang (attact mode)’ atau pihak yang ‘bertahan (defence mode)

Mereka lebih lanjut akan mempelajari seperangkat tools untuk menganalisis informasi dan mengkomunikasikan kepada pihak lain secara efektif.

Peserta akan belajar bagaimana membangun sebuah sistem intelijen bisnis yang efektif. Pembahasan dilanjutkan dengan memahami peranan organisasi dalam intelijen pasar dan terakhir, akan dibahas masalah etika yang terkait dengan intelijen pasar…

Materi Pelatihan
1. Converging Foundations of Intelligence Analysis, yang akan membahas:nFocus of the Analysis, Decisional “Altitude”, Decisional Scope, Customer/Market Scope, Product and Technological Scope, Competitive Battlefield

2. Strategies for a Competitive Advantage yang akan membahas: Seeking a Competitive Advantage, The Organization’s Strategic Options, It is not all about Aggression, Deterrence, Attack Strategies, Defensive Strategies

3. Industry Analysis: Key to Understanding the Competitive Situation, akan membahas: The Importance of Industry Analysis, The Concepts of Industry Analysis, Factors which Influence the Competitive Position, Competitors in the Industry, Entry Barriers, Exit Barriers, Substitutes, Industry Analysis in Practice, Mapping Strategic Groups

4. Company Analysis:Assessing Competitive Fitness, yang akan membahas: How to Perform a Company Analysis, Why Perform the Company Analysis, Preparing a Strategic Plan, Review of the Strategic Situation

5. Intelligence Analysis, yang akan membahas: The Need for a Method, What do we want from Competitor Analysis?, Developing Competitor Profiles, Portfolio Analysis, Sources of Customer Value: The Value Chain, Designing a Strategic Information System

6. Building an Effective Business Intelligence System: Technology
and Organizational Structure, mempelajari: Strong Growth in BI Software Market, Integrated Business Intelligence Systems, Real Time Business Intelligence Systems, Organizational Models of Intelligence, Deciding on an Intelligence Model for Your Organization

7. Marketing Intelligence, yang akan membahas: The Importance of Marketing Intelligence, The Value of Marketing Intelligence, Competitive Intelligence and Opportunity Cost, Types of Marketing Intelligence, Benchmarking, Organizing Intelligence Work, How to use Marketing Intelligence, How to Protect Intelligence and Business Secrets

8. Information Gathering and Intelligence Ethics, yang akan membahas: The Theory of Diversification of Moral Risk, Legality and Ethics, Evidence left by a Company’s Activities, Information from the Market, Product Analysis , Other Information from Observation, Information from Customer ,Competitor Analysis on the Internet

Jika anda ingin mendaftar pelatihan, anda bisa menelpon, sms, atau mengisi form di bawah.
http://borobudur-training.com/contactus.php

Inilah alamat kami:

Dr. Dwi Suryanto, Ph.D.

Jalan Radio No. 3 BKR

Buah Batu – Bandung 40295

Telp: (022) 61610108 – HP: 081-321-616-080 atau 0856-242-190-62

E-mail: info@borobudur-training.com

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